Media Relations in Today’s 2.0 World

When surfing through the blogosphere for people writing about my same topic of media relations, I didn’t find many who wrote about it from the point of view that I do.

I’m not talking the fact that I’m a student, but that many media blogs are looking at social media, not so much traditional.

Brian Solis, for example, does nothing but write about social media and how to use it.

Social media is one thing that I have yet to really dive into and talk about on my blog, so I guess its about time, huh?

Social media is defined by the Merriam-Webster online dictionary as: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.

Social media allows for one-on-one conversations and the ultimate networking and socializing, all at the finger tips on the user.

A point I have made in every post is that you have to build relationships in order to get anywhere in the public relations field.

From reading on Mashable, Brian Solis, and Deirdre Breakenridge‘s blogs among many other I’ve surfed through, they still retract back to relationships when talking about the 2.0 media and social networks.

After all, we’re always looking to reach our publics, so we should go where they are. Facebook has over 800 million users. Don’t you think some of your audience is among them?

Embracing social media:

  • start conversations
  • monitor conversations
  • get feedback
  • interact on a more human level
  • bring awareness to your company
  • gain customer loyalty
  • enhance customer service
  • GET INFORMATION OUT FASTER (and from the source)
  • ect., ect.

There are plenty more reasons and benefits as to why you should embrace social media. I won’t list them all here, but I will share links for you to discover more on your own:

Brian Solis, You Earn What You Deserve

Mashable, The Future of Social Customer Relationship Management

Shift Communications, It’s about the Conversations

Other blogs:

Conversation Agent

Social Media Explorer

Deirdre Breakenridge

This web 2.0 isn’t going to completely obliterate the use of traditional media, not anytime soon. But it is a great tool to building on those relationships you have already established with you customers by providing value, being genuine, and getting news out to them in a trusted and honest way by utilizing the traditional media.

And not everyone has forgotten to blog about our good friends, the reporters:

Jeri Cartwright, Rules for Talking With the Media

Mashable, How the Internet is Affecting Traditional Journalism [SURVEY]


Its where things are headed, we’ve already figured out that its here to stay. Embracing it and diving in to learn and grow with the fast paced changes is your best option to staying ahead of the game.


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